When it comes to selling a property, a picture is worth a thousand words. But in today’s digital age, a video is worth even more. According to the National Association of Realtors, 73% of homeowners say they are more likely to list with a real estate agent who uses video to market their home. And with the rise of social media platforms like Instagram and Facebook, video has become an essential tool for real estate agents to showcase their listings.

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But creating a professional and captivating video is not an easy task. Shaky footage and poor camera movements can quickly turn off potential buyers. This is where a gimbal comes in – a stabilizing device that helps to create smooth and steady footage. In this article, we will explore the benefits of using a gimbal in field real estate and how to master its use for creating stunning property videos.

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The Benefits of Using a Gimbal in Real Estate

Before we dive into the technicalities of using a gimbal, let’s first understand why it is a valuable tool for real estate agents.

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1. Professional Quality Footage

As mentioned earlier, a shaky video can make a property look unappealing and unprofessional. With a gimbal, you can eliminate camera shake and create smooth and stable footage that will impress potential buyers. This will give your videos a professional and polished look, making your listings stand out from the competition.

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2. Versatility

Gimbals are lightweight and portable, making them perfect for on-the-go filming. This versatility allows real estate agents to capture footage from different angles and perspectives, showcasing the property’s best features. Whether you want to capture sweeping views from a drone or get up-close shots of the interior, a gimbal can do it all.

3. Cost-Effective

Investing in a gimbal may seem like an added expense, but it can actually save you money in the long run. With a gimbal, you can create professional-quality videos without the need for expensive equipment or hiring a professional videographer. This will not only save you money but also give you more control over the final product.

4. Social Media Appeal

In today’s digital age, social media is a powerful marketing tool, especially in the real estate industry. With a gimbal, you can create visually appealing videos that will catch the eye of potential buyers on social media platforms. This will not only increase your reach but also make your listings more shareable, further expanding your audience.

How to Use a Gimbal in Field Real Estate

Now that we understand the benefits of using a gimbal in real estate, let’s dive into how to use it effectively to create stunning property videos.

1. Choose the Right Gimbal

There are various types of gimbals available in the market, each with its own unique features and functionalities. When it comes to real estate, we recommend using a 3-axis gimbal, as it provides the most stability and control. Additionally, make sure to choose a gimbal that is compatible with your camera or smartphone, depending on what you will be using to film.

2. Familiarize Yourself with the Controls

Before you start filming, take some time to familiarize yourself with the controls of your gimbal. Most gimbals have a joystick or buttons that control the movement and direction of the camera. It is essential to understand these controls to get the most out of your gimbal and create smooth and steady footage.

3. Balance Your Gimbal

One of the most critical steps in using a gimbal is to balance it properly. This means adjusting the weight distribution of your camera or smartphone on the gimbal to ensure that it remains stable while filming. Most gimbals come with a balancing plate or knobs that allow you to adjust the weight distribution easily. Balancing your gimbal will not only improve the stability of your footage but also prevent unnecessary strain on the motors of the gimbal.

4. Practice Movement Techniques

To create smooth and professional-looking footage, it is essential to practice different movement techniques with your gimbal. One of the most common techniques is the “follow” or “pan” movement, where the gimbal follows the subject as it moves. Another technique is the “tilt” movement, where the gimbal tilts up or down to capture different angles. Experiment with these techniques to find the ones that work best for your style of filming.

5. Take Advantage of Different Modes

Most gimbals come with different modes that allow you to create unique and dynamic footage. For example, the “locked” mode keeps the camera steady in one direction, while the “pan follow” mode allows the camera to pan horizontally. It is essential to understand these modes and use them to your advantage to create interesting and engaging footage.

6. Pay Attention to Lighting and Sound

In addition to using a gimbal, it is essential to pay attention to other technical aspects of creating a video, such as lighting and sound. Make sure to film during the golden hour (the hour before sunset) when the lighting is most flattering for the property. Additionally, invest in a microphone to improve the sound quality of your footage.

7. Edit Your Footage

Once you have captured your footage, it is time to edit it to create a professional-looking video. There are various video editing software available, some even for free, that you can use to edit your footage. Make sure to cut out any unwanted footage, add music and transitions, and add your branding to the video. This will give your video a polished and cohesive look.

In Conclusion

Using a gimbal in field real estate can significantly enhance the quality of your property videos and make them more appealing to potential buyers. With the right techniques and a bit of practice, you can create stunning and professional-looking videos that will make your listings stand out in a crowded market. So, go ahead and invest in a gimbal, and take your real estate videography to the next level.

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